I begin each design with a blank slate, using a white canvas as my workspace, and consider the vision of each project.

I will freehand ideas and explore competitive research to gather inspiration for multiple options. This process is instrumental to my creative and strategic thinking and leads me to innovative solutions. To further conceptualize the design, I incorporate color and images and test various typography for texture and effectiveness.

I connect these comprehensive elements to produce an impactful idea. I transform something abstract into something essential and cohesive. When the design speaks to me,
I feel confident sharing it, as I have achieved our goals.
— LB